Image Source: TechCabal
Africa, home to a burgeoning youthful population, has yet to fully harness its potential in producing top-tier AI professionals. While the continent often takes on entry-level AI roles like data labeling, a new startup, JADA, aims to rewrite the narrative.
Founded in 2024 by Massimiliano Spalazzi, former CEO of Jumia Nigeria, and Olumide Soyombo, co-founder of Bluechip Technologies and Voltron Capital, JADA has secured $1 million in funding from Soyombo, Spalazzi, and other investors.
“Our vision is to nurture a globally competitive AI workforce from Africa, starting right here,” Soyombo shares.
Redefining AI Recruitment and Training
JADA offers a compelling proposition to its clients: access to skilled AI professionals from underserved talent pools while navigating around labor law complexities. The startup focuses on training seasoned data professionals with over two years of experience in analytics, machine learning, and generative AI.
The initiative arrives amidst a global AI talent crunch. As highlighted by Google’s Data & AI Trend Report 2024, 54% of digital leaders are grappling with skill shortages in these critical fields.
JADA plans to upskill over 100 professionals annually through its rigorous four-month training programs. The cohorts, selected via an AI-powered multi-stage screening process, will receive stipends during the program—though the exact amount remains undisclosed.
“We are building a robust academy to shape professionals into top-tier talent,” explains JADA’s CEO, Piero Trivellato, who boasts a decade of experience in data & AI leadership, including at McKinsey & Co. “By equipping them with the right skills, we’re helping businesses achieve transformative AI solutions.”
Filling the AI Gap Through Expertise
Operating from Lagos, JADA is already selecting its inaugural cohort. The company prioritizes candidates with hands-on expertise to ensure immediate value for its clients.
“The key to scaling AI is investing in talent capable of delivering impactful projects,” Soyombo states. “With that, you create a feedback loop where success funds further talent development.”
JADA’s revenue model is anchored on client-commissioned projects, primarily serving businesses in Europe and the Middle East. The company aims to compete with global AI outsourcing giants, leveraging advantages in cost, language, location, and raw talent.
“From cost-efficiency to geographical proximity and language proficiency, Africa stands out as a competitive AI outsourcing hub,” adds Spalazzi.
Although the current cohort focuses on Nigerian candidates, JADA plans to expand its reach to align with client demands. “Our expansion will closely follow our clients’ needs, ensuring we meet their language and regional preferences,” says Trivellato.
