ByteDance will shut down its global music streaming service, TikTok Music, by November 28, 2024. Despite initial success in markets like Brazil, Indonesia, and Mexico, the platform struggled with strategic challenges, including issues securing music catalogs from major labels and internal shifts. A key setback was Universal Music Group’s withdrawal over royalty disputes, which hindered its growth.
TikTok Music aimed to rival platforms like Spotify and Apple Music by leveraging TikTok’s vast user base. However, ByteDance is now pivoting toward enhancing music discovery through TikTok, introducing features like “Add to Music,” which integrates tracks from TikTok into other streaming services. This approach emphasizes collaboration with existing music platforms rather than direct competition.
ByteDance has set a deadline of October 28, 2024, for users to transfer their playlists and has assured that refunds will be available, with subscriptions canceled automatically.
The closure of TikTok Music reflects ByteDance’s broader strategy to focus on music discovery within TikTok, reinforcing its role as a music platform without competing directly in the music streaming space.
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