Leta, the Kenyan logistics technology startup, has officially launched operations in Ghana, marking its seventh African market and reinforcing its ambition to become the continent’s leading logistics software provider. This strategic move follows its successful $5 million seed funding round in March 2025, which positioned Leta to accelerate its expansion across Africa.
Strategic Entry Backed by Simbisa Brands
Leta’s Ghanaian debut is bolstered by an immediate high-profile client: Simbisa Brands Limited, one of Africa’s largest quick-service restaurant chains, operating over 600 outlets in 11 countries. CEO Nick Joshi confirmed the rollout in Accra via LinkedIn, noting that Simbisa’s complex supply chain needs offer an ideal use case for Leta’s AI-powered logistics platform.
Strengthening a Pan-African Presence
Ghana joins Leta’s growing operational network alongside Kenya, Uganda, Nigeria, Zimbabwe, Zambia, and Mauritius. This expansion strategy reflects a deep understanding of Africa’s fragmented logistics landscape and the need for localized yet scalable digital solutions.
By building a unified logistics platform across key markets, Leta is well-positioned to serve multinational corporations and regional businesses seeking standardized logistics solutions and data-driven insights.
AI-Driven Platform for Logistics Optimization
Founded in 2021, Leta has taken a technology-first approach to solving Africa’s logistics inefficiencies. Its platform uses artificial intelligence to streamline fleet management, optimize delivery routes, and reduce transportation costs—key issues in African markets where logistics remains a major operational challenge.
Key capabilities include:
- Route optimization using real-time traffic and delivery analytics
- Fleet tracking with performance and maintenance monitoring
- Cost reduction via data-driven planning
- Automation of manual logistics processes
Strong Backing and Rapid Growth
Leta’s expansion is supported by robust financial and operational momentum:
- $8 million raised to date, including the latest round led by Speedinvest
- Backing from strategic investors including Google’s Africa Investment Fund and Equator
- 5× revenue growth since 2022
- Over 4.5 million deliveries, 150,000 tonnes of goods, and 7,400+ vehicles managed
CEO Joshi noted that the new capital will enhance product refinement and market expansion:
“With this funding, we’re empowering businesses with more cost-effective, data-driven supply chains.”
High-Caliber Client Portfolio
Leta supports a diverse mix of clients across sectors, including KFC, East African Breweries Ltd (EABL), Wells Fargo Courier, and Gilani’s. These enterprise partnerships demonstrate the platform’s adaptability to complex logistics operations—from food distribution to beverages and parcel delivery.
Riding Africa’s Logistics Modernization Wave
Leta’s expansion comes amid a surge in demand for efficient supply chain solutions driven by e-commerce growth, urbanization, and intra-African trade. The AfCFTA agreement, increasing cross-border trade, and pandemic-induced digital acceleration have created fertile ground for solutions like Leta.
The startup’s asset-light, software-first model distinguishes it from logistics players that rely heavily on owning physical fleets, allowing for faster and more cost-efficient scaling.
Challenges on the Road Ahead
Despite its impressive momentum, Leta faces hurdles, including varying regulatory environments, infrastructure disparities, and the need to demonstrate clear ROI in price-sensitive markets. As competition intensifies, the company must also maintain service excellence while expanding operations across diverse regions.
Impact and Outlook
Leta’s Ghana launch is more than market entry—it’s a statement about Africa’s ability to build and scale world-class technology solutions. If successful, the company could become a central player in the continent’s digital infrastructure, offering businesses a reliable, cost-saving logistics platform amid rising operational complexities.
For Ghana, Leta’s presence offers access to cutting-edge logistics technology that can boost efficiency, reduce costs, and strengthen competitiveness in key sectors. The outcome of this expansion will be closely watched as a benchmark for pan-African SaaS scaling.
