Threads, the Instagram app similar to Twitter, has been adding features similar to competitor X, including trending topics, an in-app camera, drafts, and a new bookmarking feature. Bookmarking has been popular among former X users and news consumers, allowing users to save links and posts for future reference. Paid subscribers on X can organize bookmarks into folders for easier access.
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While X’s bookmarking icon is prominently placed at the bottom of posts, Threads’ version is more discreet. Users must tap on the three-dot menu to access the “Save” option, making it less intuitive to use.
To revisit saved bookmarks, users need to navigate to the app’s Settings screen. However, not all Threads users have access to this feature yet, as Instagram is rolling out updates gradually. This staggered approach is typical for Threads, given its smaller engineering resources compared to the broader Meta ecosystem.
Threads, despite having limited resources, boasts around 130 million monthly active users and is focused on improving user experience and expanding its user base through the introduction of new features. Users have noted receiving notifications from Threads and Facebook within their Instagram notifications, aiming to boost engagement on the platform.
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