SafeBoda is re-entering the Kenyan market with a strategic move to expand its services beyond traditional boda boda rides, now offering car-hailing services under the brand SafeCar.
Starting February 8th, Kenyans will have access to both SafeBoda and SafeCar services.
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This strategic pivot underscores the increased profitability and better unit economics associated with car-hailing services. Having achieved significant success in Uganda, surpassing Uber with its car-hailing services, SafeCar aims to capitalize on Kenya’s extensive market, which rivals the size of South Africa and Nigeria.
Navigating competition from established players like Uber, Bolt, and Little Cab, as well as newcomers like Fara, SafeBoda’s re-entry into the Kenyan market will be a pivotal test of its agility and competitiveness in Africa’s evolving ride-hailing landscape.
Of particular interest will be the composition of SafeCar’s fleet. Since its previous departure, Kenya’s e-mobility sector has witnessed substantial growth, with leading companies integrating electric motorbikes and vehicles into their fleets.
SafeBoda is likely to follow e-mobility startups like Roam by incorporating electric boda bodas and cars into its fleet.
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