Multichoice Africa has rejected a $2.1 billion buyout offer from a consortium led by French media company Vivendi. They stated that the bid was unsolicited and did not recognize the company’s growth prospects and strategic importance.

Multichoice Africa emphasized its commitment to providing top-quality entertainment and information to customers across 50 African nations and reiterated its long-term vision.

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Multichoice Africa, a part of the Multichoice Group, owns DStv, the continent’s largest satellite TV service, as well as Showmax, an online video-on-demand platform, and SuperSport, a sports broadcasting network.

The company continues to emphasize its strong local content, sports rights, and customer service as key differentiators.

Vivendi, on the other hand, has been exploring new avenues for revenue and expansion after selling its stake in Universal Music Group to a consortium led by Chinese tech giant Tencent last year. Vivendi’s assets include Canal+, a pay-TV operator in 25 African countries, StudioCanal, among others.

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