Backed by the Google Black Founders Fund, Catalyst Fund, and Founders Factory, Verifibuy, formerly known as Kudigo, is embarking on a transformative journey to reshape the informal retail landscape across Africa. With the appointment of its new CEO, Ïrina Oduro, the startup is poised for significant rebranding and expansion.
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Under the leadership of outgoing CEO Kingsley Abrokwah, Kudigo established itself as a leader in providing scalable technology solutions tailored to the unique needs of African enterprises. Abrokwah’s tenure witnessed a steadfast commitment to digitizing informal retail and empowering businesses in the digital economy.
Verifibuy has appointed Ïrina Oduro as CEO to lead expansion and innovation in social commerce, data analytics, and AI tools. The company’s rebranding emphasizes trust in social commerce transactions with an escrow solution, catering to the growing market in Sub-Saharan Africa.
By harnessing data and AI, Verifibuy aims to provide businesses with actionable insights to make informed decisions and stay ahead in a rapidly evolving market. The rebrand underscores the company’s renewed focus on innovation and commitment to driving positive change in the African retail sector.
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