Source: Ebenezer Agbey Quist/ YEN

Yaw Sam, a Ghanaian entrepreneur and former KNUST student who ventured to the US in 2016, has successfully co-founded a tech startup named Brand Geniuz, now employing a team of 10.

Yaw shared that his passion for technology and social media-fueled his decision to launch the marketing agency alongside his business partner, Joshua Howard. Yaw stated, “Brand Geniuz is about 3 years old. I’ve always had a love for tech and I know the power of social media. And I always wanted to do something that will inspire a lot of people and there are a lot of marketing agencies but nobody creates content and approaches the work like we do and that’s what sets us apart.”

He mentioned that their unique approach and content creation strategy distinguishes them in the competitive market.

Yaw revealed they’ve collaborated with high-profile clients and have fostered a workplace culture that attracts talents. He advised aspiring entrepreneurs to prioritise consistency, genuine passion, and the ability to stand out.

“Also, you have to cook up a formula that separates you from competition, and then just be consistent,” he added.

Source: Ebenezer Agbey Quist/ YEN