Baobab Network, a leading early-stage investor in Africa, has announced its acquisition of Reflector Marketing, a specialized strategy and branding agency based in South Africa.
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The acquisition comes as part of Baobab Network’s strategic vision to bolster its support for startups in Africa. Toby Hanington, Co-Founder of Baobab, highlighted the value that Reflector Marketing has brought to their portfolio since their collaboration began in 2023, making the acquisition a natural fit for Baobab’s expansion plans.
Reflector Marketing has a track record of providing strategic marketing, branding, and digital services to startups across various industries globally. With Baobab’s established impact on Africa’s venture ecosystem, Maharaj looks forward to enhancing their service offering to become a comprehensive capabilities team for early-stage investors across the continent.
This strategic move aims to accelerate the growth and investment readiness of startups in Africa supported by Baobab Network.
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