Maliyo Games has partnered with Disney to create the African video game ‘Rising Chef’ for iOS and Android. The game aims to showcase African-inspired content globally, following the success of the Iwaju Sci-Fi trailer by Disney and Kugali Media.
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Rising Chef is a cooking game that celebrates the culture and cuisine of Nigeria. The game is available for purchase at $1.99 (USD) / N900 on iOS and Android devices, coinciding with the premiere of the original animated Disney+ series Iwájú.
Maliyo Games, a game development studio, focuses on creating African-inspired games for mobile users, aiming to embed Nigerian culture into video games through storytelling, character development, and immersive environments.
Hugo Obi, CEO of Maliyo Games, is excited to develop an Africa-focused gaming IP for a major global brand. Maliyo’s report shows a rise in gamers in Sub-Saharan Africa, with mobile gaming leading the way and Nigeria, South Africa, Ethiopia, Kenya, and Ghana as top gaming markets.
According to the Newzoo Global Games Market Report for 2023, Africans spend an average of $6 per year on games, with a majority of spending occurring through in-app purchases on mobile games. South Africa leads in average revenue per user.
Maliyo Games, founded by Hugo Obi in 2012, aims to provide unique storytelling experiences for Africa’s mobile audience. The company is making deliberate efforts to create African animated content, including video games and sci-fi animation.
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