In a social media post, Vodafone Ghana revealed that it is rebranding the company as Telecel Ghana. This move aims to refresh its image and strengthen its market presence. This move is expected to enhance its competitive position.
The rebranding of Vodafone as Telecel is imminent, coinciding with MTN Ghana’s declaration as a Significant Market Power (SMP). This move aims to create a fairer playing field for industry players.
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MTN Ghana’s SMP declaration has already resulted in significant savings of GH¢86.6 million for smaller Mobile Network Operators (MNOs) in the past two years. This measure is designed to level the playing field, regulate profit margins, control tariffs, and reduce barriers for potential new entrants or smaller market participants.
With Vodafone Ghana currently holding an 18% market share, the introduction of Telecel is expected to drive the business towards a higher market share.
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