SemaBOX has announced the launch of WAZO, a new podcast distribution platform that will enable Kenyan and African podcasters to earn directly from plays and advertising revenue. WAZO, which means “Thought” in Kiswahili, will initially be available free of charge to all listeners through the Wazo ONE plan from July 17, 2023. The monetization of Kenyan content will begin immediately, while the monetization for Ugandan and South African Creators will follow in Q3 of 2023.
WAZO is the first platform of its kind in Kenya, offering a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39M listeners across the SemaBOX creator network.
Advertisers will now have a one-stop-shop to reach the Kenyan podcast audience in a highly effective way. This is especially beneficial for creators as the major western platforms do not currently offer monetization to Kenyan creators.
“We are truly excited that we can finally bring this online. Our goal has always been to help podcasters earn revenue, and we are confident that WAZO will be the tool that can unlock this effectively. We also hope that by introducing monetization right from the start, the rest of the podcast industry will follow. These wonderful creators are making world-class content, and it’s about time they started to benefit from this,” Dan Aceda, the founder and CEO, SemaBOX.
WAZO will also aggregate data about Kenyan podcasts and Kenyan podcasters more directly. This will enable podcasters to get the necessary information to grow their product and improve their delivery. In addition, WAZO will also enable advertisers to make more informed investment decisions.
WAZO was formally launched at a creator event on July 17, 2023, and will be immediately available globally on the web thereafter. Android and iOS apps will be released shortly after. The creation of the platform has been supported by Baraza Media Lab and Africa No Filter.
SemaBOX is Africa’s largest podcast incubator. It is a digital content distribution company that enables African creators to monetize their content effectively. The company offers a range of tools and platforms that help creators reach their audiences as part of its commitment to build a sustainable and thriving digital content ecosystem in Africa. SemaBOX is Kenya’s first specialist podcasting studio which was set up to help emerging podcasters create and distribute their stories across the world.