MultiChoice Group has announced that it will shut down Showmax Pro on October 1 ahead of its planned relaunch of the Showmax platform by the end of the year.
The company sent a notice to subscribers that stated that Showmax Pro would be discontinued with the platform focusing exclusively on the English Premier League, which it described as the most-watched football league in Africa.
Showmax Pro offers the basic Showmax entertainment tier coupled with various sports matches provided by sister company SuperSport.
Showmax Pro carried the Premier League football package as well as the UEFA Champions League, LaLiga, Serie A, the FA Cup, and more. It also had athletics, running, and boxing events.
Existing Showmax Pro customers in South Africa will be offered a DStv Compact Plus Stream package at the same price as Showmax Pro while customers in other countries will be offered a DStv Stream package at the same price as Showmax Pro, which will also give access to even more live sport from SuperSport.
From 1 October, Showmax Pro will no longer be available for subscription, and these changes come as MultiChoice prepares for a significant overhaul of Showmax, expected by year-end.
MultiChoice Group CEO Calvo Mawela had said in June this year that the “version 2” of Showmax will include strategic and technical input from new partner and co-investor NBCUniversal who had acquired a 30% stake in Showmax this year.
The agreement included the supply of technology as well as new content to Showmax subscribers. MultiChoice retained a 70% stake in the business.