Source: Temitope Akintade/ Technext

Telecoms provider, MTN Nigeria has announced a partnership with Adbot, a South African ad-tech company, to bring MTN’s Thryve Google Ads services to all small and medium businesses (SMEs) on MTN Nigeria’s network.

According to a press release shared with Technext, this collaboration is positioned to revolutionize the digital advertising game for SMEs in Nigeria. 

MTN Group is an African mobile network operator that provides voice, data, fintech, digital, enterprise, wholesale and API services to more than 289 million customers in 19 markets. Adbot offers AI-powered automated ad campaign management for SMEs. Using Adbot’s system, businesses can get automated Google and Bing ads online in just 10 minutes, saving time and money. 

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The release says MTN MSME customers can now access AI-powered Google Ads through the MTN Google Thryve Bundle via this partnership.

The collaboration will empower SMEs to enhance their online visibility, taking advantage of the Thryve Google Ads Bundle, which provides 1Gb of data, a minimum of 10 website conversions and 500 ad views on Google. This ultimately tackles a key challenge SMEs face which is access to new markets. The proposition aims to support SMEs in maximizing their online presence and reaching a broader audience.

The move marks a significant leap in affordable and accessible advertising solutions for over 4 million SME businesses:

At a time when establishing an online presence often demands a credit card and intricate campaign management skills, Adbot’s groundbreaking system, the first of its kind on the continent, emerges as a beacon of accessibility and efficiency for African SMEs.”

Commenting on this partnership, Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, said:

 “As key constituents of the emerging digital economy, it is paramount for SMEs to position themselves effectively across search engines and digital platforms in order to accelerate growth. Our collaboration with Adbot exemplifies MTN’s unwavering commitment to empowering SMEs with essential tools to thrive and excel in today’s fiercely competitive business landscape.” 

She continued:

With this revolutionary solution, and our shared vision for innovation and progress, we will collectively ignite the aspirations of these small businesses, propelling them toward unprecedented growth opportunities in this dynamic digital era.”

CEO of Adbot, Michelle Geere, on the other hand, said:

 “This partnership marks a momentous milestone as we venture into Nigeria, a thriving hub of innovation and entrepreneurship. By teaming up with the nation’s largest telecoms company, we have an extraordinary opportunity to bring our cutting-edge advertising tool within reach of over 40 million MSMEs in the region. This initiative aims to empower small businesses to reach new levels of success in the digital world, and we, together with MTN, are excited to see them embrace the endless possibilities that lie ahead.”

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Source: Temitope Akintade/ Technext