Spotify is rolling out a new comments feature for podcasts, designed to enhance engagement between creators and their audiences. This update will allow podcasters to interact more directly with listeners, helping them grow their audience and build stronger relationships. Creators will be able to respond to comments, choose which ones to display on their episode pages, and toggle comments on or off for each episode or their entire show. The rollout is expected to be completed within a month.
Key Features and Enhancements
- Interactive Engagement: Podcasters can now interact with their audience through comments, fostering a more dynamic relationship.
- Customizable Comments: Creators have the ability to select which comments to showcase and can manage comment settings per episode or show.
- Future Updates: Spotify may introduce special badges or features in the comments section to further enrich user interaction.
Related Updates
Spotify has also enhanced its Spotify for Podcasters mobile app. The updated app, along with the desktop version, will allow podcasters to manage their shows and interact with listeners more effectively. This update is accessible to all creators, regardless of their hosting platform, although those not hosted on Spotify for Podcasters will need to claim their show through the app first.
Expansion of Existing Features
The new comments feature builds on the Q&A and polls functionality that Spotify introduced in 2021. The company stated that these interactive elements have already generated significant interest among both listeners and creators.
Real-Time Analytics and Notifications
With the new update, creators will have access to real-time statistics, enabling them to track their growth and manage their presence on the platform. Additionally, Spotify has introduced notification settings to inform creators if their podcast ranks on a Spotify chart or achieves a milestone.
Competitive Edge
This new feature places Spotify in direct competition with YouTube, where creators frequently engage with fans in the comments sections. By adding this functionality, Spotify aims to provide a similar interactive experience for podcast listeners and creators.
This strategic move by Spotify aims to enhance the podcasting experience, making it more interactive and engaging for creators and listeners.
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