Nigerian-born Prembly, a provider of customer identity solutions, has merged with Peleza, a Kenyan identity management startup, to form the Prembly Group. Peleza has been utilizing Prembly’s infrastructure for the past year and a half. The financial details of the transaction remain undisclosed.
The merger aims to leverage Peleza’s industry knowledge and Prembly’s infrastructure to build a larger business in East Africa and enhance customer service offerings. Marita Mutemi, CEO and Co-founder of Peleza stated that the merger is an extension of their collaboration, providing an opportunity to expand service offerings to customers across various markets globally.
Lanre Ogungbe, co-founder and CEO of Prembly, noted that the merger will significantly enhance the Group’s value, positioning it as the continent’s most widely used identity management service provider. Post-merger, Ogungbe will serve as CEO of Prembly Group, while Mutemi will join as Chief Financial Officer (CFO) and CEO of Prembly East Africa. Other Peleza executives will retain their leadership roles in the new organization to ensure continuity and stability.
The merger involves a combined staff of about 100 employees, with at least ten employees transitioning out of the organization with severance packages due to redundancy. Ogungbe explained that the new name, Prembly Group, was chosen to leverage Prembly’s brand equity and established market presence, especially its global recognition in compliance and digital security solutions.
Founded in 2015, Prembly offers identity verification, security, and compliance services, while Peleza, established in the same year, specializes in background checks for businesses. Prembly raised a $2.8 million seed round in 2022. Peleza has established partnerships in East Africa with e-hailing platforms like Bolt and Uber, as well as the US multinational logistics corporation, FedEx.
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