Moroccan startup tookeez has secured $1.5 million from the Azur Innovation Fund to expand its blockchain-based loyalty program system in Morocco and the MENA region. Founded by Hicham Amadi, Wiam, and Siham Elmejjad, tookeez aims to simplify loyalty point conversions and enhance the loyalty program experience for users.
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With the funding, tookeez plans to further develop its blockchain technology and expand its reach to other African countries by 2026, targeting 4 million active members by 2028.
The platform collects loyalty points from various brands, allowing users to transact across a network of stores and brands seamlessly. Additionally, users can convert points between different loyalty programs through tookeez’s network of partners.
Despite competition from other loyalty program startups in North Africa, such as WafR and Advantages Enterprises, Azur Innovation Fund sees great potential in tookeez’s innovative approach to customer loyalty. With the loyalty market in Africa and the Middle East expected to grow significantly, tookeez is well-positioned to redefine the loyalty ecosystem in the region.
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