Egyptian beauty company Mira provides affordable beauty products to address the challenges of high prices and foreign currency shortages, particularly as demand for imported cosmetics and skincare products increases.
Mira has successfully secured $200,000 in funding to aid expansion efforts and development.
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The founder, Amira Dawood emphasized the company’s goal to establish a strong Egyptian brand with a loyal customer base and eventually seek investment for further expansion.
Mira is committed to developing new merchandise tailored for the local market, which will be available on the company’s website. Additionally, the startup plans to open retail locations for customers to purchase or test the products.
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