In a groundbreaking move, tappi, the leading digital commerce SaaS solution tailored for micro, small, and medium-sized businesses (MSMEs) in Africa, has announced its expansion into Côte d’Ivoire. Following its successful operations in Kenya and Nigeria, tappi’s entry into this new market marks a significant stride in its mission to drive digitalization among MSMEs across the continent.
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Partnering with the telecommunications giant MTN, tappi will extend its suite of services to businesses in Côte d’Ivoire. For a nominal fee of $8 per month, MSMEs in the country will gain access to tappi’s robust SaaS platform, empowering them with enterprise-grade tools to establish and enhance their online presence. Through MTN’s extensive network, reaching 17 million customers in Côte d’Ivoire, businesses can leverage integrated data bundles to access tappi’s services seamlessly.
Since its inception in 2022, tappi has witnessed rapid growth, amassing verified reviews on over $3M consumer transactions and engaging with more than 150K consumers. Recognizing the challenges faced by MSMEs in establishing an online presence, especially in areas lacking trust indicators, tappi aims to simplify this process and facilitate customer acquisition for businesses.
Djibril Ouattara, CEO of MTN Côte d’Ivoire, affirmed MTN’s dedication to spearheading digital transformation, particularly in supporting MSMEs as key drivers of economic growth. Through connectivity, communication, collaboration, and cloud solutions, MTN aims to empower businesses for sustainable expansion in the digital age.
By leveraging tappi’s comprehensive digital commerce platform, MSMEs can effortlessly create an online business profile, consolidate payments, and enhance visibility through AI-driven strategies. With integrated payment solutions and verified reviews, tappi enables businesses to establish credibility and maximize revenue potential.
Overall, tappi’s expansion into Côte d’Ivoire, fueled by its partnership with MTN, signifies a significant step towards accelerating digitalization and fostering economic prosperity for MSMEs across Africa.
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