In a significant development for the African music industry, UR-PR has introduced a groundbreaking web app designed to help African musicians promote their music to a broader international audience. The platform features a user-friendly interface and a powerful suite of tools, making it easier than ever for artists to manage and execute their promotional campaigns.
For years, independent African musicians have faced difficulties in gaining global recognition, hindered by limited resources and lack of access to major media outlets. UR-PR’s web app addresses these challenges head-on, offering a streamlined, all-in-one solution. Musicians simply sign up, submit press materials, and let the platform handle the heavy lifting, connecting their music to top media outlets across the globe.
“This platform is a game-changer for African musicians,” said Philip Edusei, co-founder of Unorthodox Media, UR-PR’s parent company. “We designed it to empower artists by giving them the tools to take charge of their promotion and reach new audiences without the usual barriers.”
UR-PR is democratizing access to global media, ensuring that African artists—regardless of their size or resources—have a fair chance to gain international exposure. The platform not only simplifies the promotional process but also allows artists to manage their campaigns efficiently, all from a single dashboard.
Co-founder Godwin Mitchual emphasized the impact of the new platform, saying, “Our platform provides everything they need to manage campaigns efficiently, all in one place.” With its launch, UR-PR is set to become an essential tool for African musicians eager to make a mark on the global stage.
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