Image source: The Verge

Uber, the ride-hailing giant, is venturing into the realm of artificial intelligence (AI) labeling by leveraging its gig worker platform. The company’s new “Scaled Solutions” division aims to connect businesses with a pool of independent contractors to perform tasks like data annotation, testing, and localization. This move positions Uber as a key player in the burgeoning AI industry, where human input remains essential for training sophisticated machine learning models.

By tapping into a global workforce, Uber can offer cost-effective solutions for companies developing AI systems. Gig workers, often located in developing countries, are tasked with tasks like labeling images, transcribing audio, and evaluating AI-generated content. This human-in-the-loop approach is crucial for ensuring the accuracy and reliability of AI models.

While Uber’s foray into AI has faced challenges, including the discontinuation of its self-driving car project, the company’s latest initiative demonstrates its commitment to harnessing the power of AI and machine learning.