TikTok is expanding its LIVE Subscription feature to benefit both live-streaming and non-streaming creators. The enhanced feature is currently being rolled out in select regions such as Brazil, France, Germany, Spain, the UK, Indonesia, Italy, Japan, South Korea, and the U.S., with plans to launch in more countries soon.
This Subscription service allows creators to provide their most dedicated followers with exclusive perks, unique experiences, and access to a members-only community for a monthly fee. By capitalizing on their existing audience connections, creators can foster a more intimate environment, promoting deeper engagement. Additionally, this premium feature offers creators an opportunity to increase their earnings on the platform.
TikTok’s enhanced Subscription feature offers creators different tiers to customize their offerings, allowing them to choose benefits that align with their personal style and community needs. These perks are:
- Private Communication Channels: Subscribers gain access to special communication methods like Sub Space, exclusive chats, and messages for direct interaction with creators.
- Exclusive Content: Creators can share special videos, live streams, and notes only available to subscribers, offering a more personal content experience.
- Community Identifiers: Subscribers can use unique stickers during live sessions and showcase evolving badges next to their names, creating a sense of belonging.
- Customized Perks: Creators can offer ready-made perks, such as performance requests and shoutouts, or design perks specifically for their audience.
To access this feature, creators must be at least 18 years old, maintain an account in good standing, and meet specific criteria, such as having 10,000 followers and 100,000 video views in the past month or fulfilling certain eligibility requirements for TikTok LIVE. This new Subscription model aims to enhance creator-audience connections and provide creators with greater opportunities for revenue generation.
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