Taager, the leading social e-commerce platform in the MENA region, has successfully closed a $6.75 million Pre-Series B funding round. The round was led by Norrsken22, an Africa-focused tech growth fund, with participation from Endeavor Catalyst, Beltone VC, and existing investors including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Scaling Up for Regional Expansion
With the oversubscribed funding round, Taager aims to accelerate its expansion across the Middle East.
“Taager has created its category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. Now, we have refined the business to be more capital-efficient and scalable while improving our core unit economics. It’s time to scale.” — Mohamed Elhorishy, Co-founder & CEO
The Rise of Social E-Commerce in MENA
Over the past two decades, social e-commerce—buying and selling products directly through social media—has evolved into a dominant retail force. Global social e-commerce revenue is expected to reach $2.5 trillion by 2025.
In the MENA region alone, social e-commerce has surpassed $14 billion, accounting for more than 30% of total e-commerce sales.
Traditional e-commerce has struggled in MENA, while social e-commerce thrives due to:
- Trust-based relationships between sellers and customers
- Culturally relevant product selection and marketing
- Widespread adoption of social media as a sales channel
How Taager Solves Key Seller Challenges
Despite the massive market potential, social sellers face significant challenges:
- Complex supply chains
- Limited capital
- Restricted geographic reach
- Lack of data-driven insights to scale profitably
Taager’s end-to-end platform tackles these issues by offering:
- Access to trending product catalogs
- Pricing and marketing optimization insights
- Logistics support
- Embedded financing for inventory purchases
- Multi-market payment collection solutions
- Business optimization tools
The Future of Taager in Social Commerce
Currently, Taager serves more than 45,000 online social sellers and aims to become the central demand generation and data platform for social e-commerce in MENA. By leveraging proprietary data, Taager enhances merchant profitability and scaling efficiency, ultimately reaching millions of end customers.
With this latest funding, Taager is poised to solidify its leadership in the rapidly growing MENA social e-commerce landscape.
