MultiChoice and Paramount Global Content Distribution have inked a licensing agreement to introduce the Paramount+ brand to African audiences through MultiChoice platforms. This collaboration marks the debut of Paramount+ in Africa, offering viewers direct access to a diverse array of television series, films, and original content.
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Subscribers of MultiChoice will gain access to an extensive library of content from CBS, Paramount+ Originals, Showtime, and Paramount Pictures, among other renowned brands.
Paramount+ launched in 2021 and has gained popularity globally. South Africa is set to join the platform soon, as Paramount+ expands into the African market.
MultiChoice’s talks with Canal+ for a possible acquisition are under regulatory scrutiny, with the South African Takeover Regulation Panel raising concerns about the open discussions. MultiChoice’s partnerships, like the one with Paramount Global Content Distribution, aim to improve entertainment experiences for African audiences as the company evolves and expands its offerings.
An agreement between MultiChoice and Paramount Global Content Distribution indicates increased competition in the streaming industry, with Paramount+ aiming to compete with Netflix and Amazon Video. MultiChoice has also made recent announcements about new prices and the launch date for its revamped platform, Showmax.
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